CORPORATE BLOGGING WITH WORDPRESS

CORPORATE BLOGGING WITH WORDPRESS

Yogyakarta  | 24 – 25 April 2012 | Rp 7.000.000,-/peserta

DESKRIPSI & TUJUAN PELATIHAN
Blog menjadi salah satu media utama dalam komponen social media marketing. Dalam perusahaan dan bisnis, tentu anda memiliki banyak cerita yang bisa dituturkan. Apalagi kaitannya dengan branding, produk, jasa dan segala hal yang akan meningkatkan kualitas reputasi perusahaan terlebih lagi profit yang menjadi tujuan utama. Website memang menampilkan profil prusahaan anda, namun tidak selengkapnya. Blogging akan memberikan wacana kepada konsumen dengan update dan tulisan fresh tentang produk dan jasa perusahaan anda.
Training 2 hari Corporate Blogging With WordPress akan memberikan anda wawasan blogging mulai dari hal teknis hingga pendalaman konten menggunakan WordPress sebagai platform blogging terbaik saat ini. Training ini akan sangat berguna bagi anda para eksekutif perusahaan yang ingin membangun kredibilitas perusahaan dan juga anda professional di bidang public relations yang berwenang dalam hal reputasi. Secara umum, training ini juga sangat bermanfaat bagi segenap komponen bisnis.

MATERI PELATIHAN
Day 1 :

Blog Mindset, Setting up your hosting/server for WordPress, Installing a new copy of WordPress, Creating a Database for your website or blog, Admin/Dashboard panel basics, Installing your theme, Minor alteration / customization of themes, Writing your first post, Updating personal settings, Updating profile, Edit general settings, Changing template, Adding a post, Using the visual editor, Adding hyperlinks, Using categories and tags, Managing categories and tags, Changing your writing and reading settings, Managing and moderating comments, Trackbacks and pingbacks, Discussion settings, Adding and deleting a page, Paste copy from Word, Paste as plain text, Changing the page order, Adding a photo, Adding a video, Adding other content (.pdf, .doc, etc.), Managing uploaded content, Media settings, Changing the header image / logo image, Typekit fonts, Customizing your sidebar with widgets, Managing recent comments, Installing Google Analytics on your website or blog, Tracking your statistics, Making your dashboard’s appearance bespoke

Day 2 :

Splitting the Code into Templates, Single Post Page Template, Adding a Comment Form, Creating the Page Template, Adding New Pages, Inserting Images, Creating Custom Theme Functions, Creating & making, bespoke Nav Menu, Registering Sidebars Adding Widgets to Sidebars, Installing an Image Widget, Adding a Contact Form Plugin, Exporting the Local Database, Backing up your Database, Making a back-up of your site, The Basics of On-Page / On-Site Optimisation, Achieving On-Site Optimisation in WordPress, WordPress URL and Navigation Structure, Plugins & Tools to Aid in WordPress SEO, Tips & Tricks for Faster Indexing and Higher Rankings, Where to host / store your site for best rankings, Analyzing & tracking your website’s progress in organic rankings

PESERTA
Executives, Decision Maker, Communication and Public Relations Team, Marketing Excecutive atau karyawan lain yang akan memperkuat fondasi branding dan marketing perusahaan serta Mahasiswa dan masyarakat umum yang ingin mendalami media blog secara professional

   INSTRUKTUR

Lutvi Afandi, S.T

METODE   

• •    Presentation
• •    Discuss
• •    Simulation
• •    Case Study
• •    Evaluation
• •    Practice

WAKTU PELAKSANAAN
24 – 25 April 2012
Jam 08.00 – 16.00 WIB

BIAYA

Biaya Kursus: Rp 7.000.000,-/peserta (Non Residential)
Special Rate Rp 6.750.000- for min. 3 participant

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