Strategic Brand Building
Strategic Brand Building
Aryaduta Hotel Semanggi/Swiss-Belhotel, Jakarta * | 27-28 Sep 2012 | Rp. 3.250.000 ,-
Outline : Session 1 : Brand and branding concepts
- The philosophy of branding: Naming and Trusting
Session 2 : How to build successful brands
- R&D, In line with the 4 Ps’, Planning & Actuating
Session 3 : Successful local & global brands.
- Success stories of international & local brands. Why?
Session 4 : Segmenting & targeting markets.
- Brand mapping. How to.
Session 5 : Brand positioning and brand personality
- Brand perception and giving life to a brand
Session 6 : Brand communication strategy
- Advertising, sales promotion, special events
Session 7 : Stakeholders & customer relationship management.
- The role of management & agencies. Building customer relations
Session 8 : Managing brand loyalty.
- Emphasizing to building trust & quality development
Training Objectives:
- Memahami basic marketing concepts, termasuk product management
- Memahami concepts brand building
- Memahami communication strategy
- Memahami concept strategy memelihara suatu merek produk
- Pada akhir pelatihan dapat mengkreasi brand baru
Metodologi Training: Kwalitatif & Kwantitatif, Partisipatif & Interaktif; berbasis pada studi kasus.
Siapa yang perlu mengikuti: Direktur Pemasaran, Marketing Manager, Group Product Manager, Product Manager, VP Communication, Advertising Manager, Account Director, Account Manager, Sales & Sales Promotion Manager, Management Trainees
Workshop Leader: Drs. Ludwig Suparmo, M.Si Berpengalaman sebagai Product Manager Colgate Palmolive, Accout Manager Advertising Agency (Nutrisari, Danapaint, BAT 555, Nivea, Decolgen), Product Manager Beirsdorf (Nivea & Handy Plast), Group Product Manager Richardson Vicks (Oil of Ulan, Vicks VapoRub, Vicks Cough Drops), Marketing Manager: Trebor Sweets, GM Catbury: Chocolate. Berpengalaman selama 20 tahun sebagai dosen dan trainer di bidang Sales Promotions, Integrated Marketing Communications dan Public Relations.
Co Trainer: Drs. Yandhi Mathovani, MBA Berpengalaman selama 30 tahun sebagai Medical Representative Mead Johnson, Media Manager Lintas Unilever, dosen & trainer di bidang Brand Marketing Planning.
FEE :
- Rp. 2.750.000 ,- (REG for 3 person/more; payment before 20 Sep 2012)
- Rp. 2.950.000,- (REG before 13 Sep 2012; payment before 20 Sep 2012)
- Rp. 3.250.000 ,- (Full fare)