EFFECTIVE SEARCH ENGINE MARKETING

EFFECTIVE SEARCH ENGINE MARKETING
Hotel Jentra / Hotel Dafam, Yogyakarta | 11 – 13 November 2014 | IDR 5.800.000,-
Hotel Jentra / Hotel Dafam, Yogyakarta | 22 – 24 December 2014 | IDR 5.800.000,-

 

 

DESCRIPTION

This search engine marketing training course will explore the main search-engine marketing techniques for business websites. A successful search engine marketing strategy is one of the primary ways in which business websites can attract new customers. You’ll learn about the process of search engine optimisation (SEO), including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes. You’ll discover new online tools and resources to implement successful campaigns, learn about ‘link popularity’ and how to develop an effective link building strategy, and understand what ‘pay-per-click’ advertising is, how it can be used and the stages required to set up and manage campaigns.

WHO SHOULD ATTEND

• Directors / General Manager
• Division Managers / Marketing Managers / Product Managers / Brand Managers / Sales Managers
• Senior Marketing Specialist
• Corporate Planners
• Marketing Supervisor, Senior Staff in Marketing

SUMMARY OUTLINE EFFECTIVE SEARCH ENGINE MARKETING

• Welcome
• What is search engine marketing (SEM)?
• Search Engine Optimisation (SEO) basics
• Keyword research
• Writing optimised content
• Website design issues
• Submitting a website
• Reviewing competitor websites
• Link building
• Pay-per-click advertising
• Setting up a PPC campaign
• Running a PPC campaign

COURSE METHOD

• Presentation
• Discuss
• Case Study
• Evaluation
• Simulation

Coordinator Team
PATISINA. ST.,M.Eng
Academia and practitioners, managing COMPANY, several Title Which ever held in  Project Manager, General Manager, business development, and the last Joint managing friends Company for EPC Project Director and is believed to be, the experience of being a coach in some  Company And Ownership private capital for Industrial Engineering, Operations Management, Human Resource Management, SCM, Negotiation Techniques, Quality,etc

TIME & VENUE

• Hotel Jentra,Hotel Dafam, Malioboro Yogyakarta
• 10 – 12 March 2014
• 16 – 18 June 2014
• 11 – 13 November 2014
• 22 – 24 December 2014
• 3 days
• 08 am – 04 pm

COURSE FEE

• IDR 5.800.000,- Per participant non residential at Yogyakarta
• Disc 10% untuk 3 orang pendaftaran dari perusahaan yang sama.

FACILITY

• Module / Handout
• Certificate
• Souvenir
• Training Kit

 

 

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